Craig Wilson – Loyalty Architect
Craig is a passionate observer of human behavior. He’s worked directly with executives focusing on loyalty with brands such as Kiehl’s, Seventh Generation, Patagonia, Revolution Living, Prana Living, Burton Snowboards and Cervelo Bicycles, among others. Over the past decade Craig has studied the direct marketing businesses that create passionate, loyal customers and holds a firm belief creating advocacy is possible anywhere. Craig began his career as an NCAA Division 1 Sailing Coach. Winning two National Championships was the springboard into understanding what motivates people’s actions. He launched a theater production company in 1990, which he still owns today, and wrote and produced a highly successful, interpersonal skills based seminar called Playing With Fire. While with Patagonia Craig developed their direct business strategy based on a seminal consumer behavior study, forming the first truly multi-channel marketing organization, growing the direct channel from $2M to $100M. This experience inspired Craig to co-found Blux. He’s a sought after speaker having lectured on the topic of loyalty and advocacy as the basic tenet of branding strategy at USC, the University of California, and at Pepperdine University and now brings his proven and copyrighted process, The Buyers Life Cycle©, to Blux. Craig’s LinkedIn Profile.
David Holifield, CUA – Experience Design Architect
David is an impassioned advocate for the customer experience. His goal is to bridge the gap between business objectives and customer desires to create a symbiotic relationship that leads to brand loyalty. To accomplish this, much of his strategic work focuses on the application of psychology, persuasion design, game mechanics, and human factors to create experiences that inspire deeper brand engagement. In 1995 David founded interFUEL Interactive Agency where he has created engaging user experiences for a wide range of companies from midsized businesses to Fortune 500s. His client roster includes the likes of MTV Networks, TIME, and Mattel. Prior to his work at interFUEL, David served as Creative Director and visual designer for various clothing companies including The Territory Ahead and Patagonia. His work has received numerous industry awards including several Webby Awards, Communicator Awards, and even an Emmy. David’s LinkedIn Profile.
